Bell Media Presents The Launch

The Launch is an all-new competition format that comes from Bell Media and music mogul Scott Borchetta.

In each close-ended, hour-long episode of The Launch, five unsigned emerging artists compete for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music industry legends. The inaugural edition of the show, created for Canada’s CTV, recently wrapped production and will premiere on the network in early 2018. At MIPCOM, CTV’s The Launch will be represented by Jane Rimer.

“Unlike any other music television program, each episode of The Launch begins with a new song created and shaped by the best-of-the-best within the music industry, filling a resounding gap in the genre by pairing new songs with the best-fitting emerging artists—and then immediately launching these new songs to the world,” said Randy Lennox, the president of Bell Media. “Each week, our mentors and live studio audiences were blown away by the caliber of unsigned talent in our midst. We are proud of this genre-busting new program and can’t wait to showcase this original format to international buyers.”

“The formula driving The Launch: a shot at ‘that one big break’ with a great song, top-notch production, and all-out marketing, is a dream come true for any aspiring artist,” said Borchetta. “Not only did this out-of-the-box concept attract a dream team of world-class music industry mentors, each week both our mentors and our live studio audiences were part of alchemy in action. We can’t wait for viewers across Canada and around the world to experience the creation and launch of music’s next big songs.”