Tag Archives: The Launch

Sony Pictures Television (SPT) has secured international distribution rights for the new music format The Launch, which wrapped up its inaugural season on CTV last night.

The Launch is an all-new competition format that comes from Bell Media and music mogul Scott Borchetta.

CTV is introducing The Launch, a new six-part music series that is the first TV project resulting from the partnership between Bell Media and record executive Scott Borchetta (American Idol), the founder, president and CEO of the Big Machine Label Group (Taylor Swift, Reba McEntire).