Banijay’s All Against 1 Slated for Swedish Edition


The Banijay company Mastiff Sweden is set to produce a local version of All Against 1 for SVT.

The series pits a contestant against the nation, with viewers simultaneously trying to predict the outcome of unique and outlandish experiments via a fully integrated app, created and managed by Banijay Nordic Mobile. Under the title 1 mot Sverige, the seventh adaptation of the interactive entertainment format will launch on SVT this fall.

In All Against 1, as the contestant plays alone, the nation’s collective answer is determined by the average of the viewer’s responses. To win the jackpot, the contestant must be the closest to answering the final question.

All Against 1 was co-created by Nordisk Film TV Denmark and Nordisk Film TV Norway and was first commissioned in Denmark for DR 1.

Matilda Snöwall, CEO of Mastiff Sweden, said: “This is a very addictive game show that allows everyone to play along and really see if they have what it takes to win. All Against 1 has already enjoyed so much success across Europe, and we are excited to work with SVT to bring it to Sweden.”

Lucas Green, global head of content operations at Banijay, added: “All Against 1 is the perfect example of engaging and inclusive family viewing. The audience is truly at the forefront of the format, and the use of apps has drawn a younger demographic while boosting interactivity. We are looking forward to seeing where the format will head next.”