Banijay Takes Format Rights for Still Got It!


Banijay has acquired the exclusive format rights for Still Got It!, an original new factual-entertainment series from South Africa-based Rebelintown.

Created by Jimmy Muteba, Still Got It! sees people aged 60 to 80 compete in a series of challenges with the help of the Gen Z crowd. Challenges include modeling, songwriting, dancing, gaming, cooking, art and adventure sports, with a cash prize up for grabs by the one who most impresses the young judges.

The format, known locally in South Africa as The Coolest OGs, made its worldwide debut last June on the free-to-air channel SABC. It was licensed to the SVOD platform Showmax in September. Rebelintown retains the rights to distribute the format in Africa, working in partnership with Banijay on a non-exclusive basis in North Africa. Banijay will be exclusively responsible for deals across the rest of the world.

Carlotta Rossi Spencer, head of format acquisitions at Banijay, said: “With a burgeoning creative industry in South Africa, it’s an exciting time to bring Rebelintown’s Still Got It! to the international market. Here at Banijay, we are constantly looking for new innovative partners and fresh creative IP, and we see great potential in this positive, intergenerational show. We are impressed with the unscripted content created by the team at Rebelintown and look forward to bringing an original show from South Africa to the international market.”

Jimmy Muteba, CEO of Rebelintown, added: “There is a growing movement which sees African creativity having its moment in the spotlight. This format cuts across generations, and with its universal nature, Still Got It! holds great potential to be adapted across the globe. Banijay is a company that has long inspired me creatively, with local versions of big, noisy formats such as MasterChef, Survivor and Big Brother so popular here in South Africa, and we are incredibly pleased to be heading to the world stage and joining their premium quality slate.”