Armoza’s Who’s Asking? Lands in the U.K.

TEL AVIV: The interactive game show Who’s Asking?, from the Armoza Formats catalog, has been acquired by Formatzone in the U.K.

Who’s Asking? sees contestants select someone to ask them questions and use their intuition to compete for a grand prize. The show was originally developed by United Studios of Israel and is distributed by Armoza Formats. It was recently commissioned in the U.S. and currently airs on RTS1 in Switzerland.

Mark Rowland, the CEO of Formatzone, remarked: “We are delighted to be working with the Armoza team on this fantastic format that completely refreshes what’s possible in a game—by bringing a world of great faces and unexpected questions into the studio. Just the kind of original thinking we want Formatzone to bring to the U.K., we look forward to making it a big hit.”

Avi Armoza, the CEO of Armoza Formats, added: “We believe that Formatzone is the perfect home for Who’s Asking? in the U.K. and we are looking forward to making it a reality in this key territory. The combination of involving the country through allowing everyone to ask a question and the unique element of how the contestants choose the questions makes every moment in this show dynamic and surprising.”