Armoza’s How to Be Format Ordered in Italy

Armoza Formats’ How to Be, a celebrity interview show, has been commissioned by the public broadcaster Rai 2 in Italy for a local adaptation.

Produced by Zero Stories, the Italian version of How to Be will be hosted by Ubaldo Pantani, who will chat with such celebrity guests as rapper and judge of The Voice Italy J-Ax, anchorman Giancarlo Magalli, former tennis player Adriano Panatta and two-Michelin-star chef Gianfranco Vissani. It will begin airing on Rai 2 later this week.

How to Be was originally developed by Artza Productions in collaboration with Armoza Formats. The format flips the interview process on its head with a role reversal finale in each episode that allows celebrities to confront themselves and ask the kinds of personal questions they’d never answer in a regular interview.

Avi Armoza, CEO of Armoza Formats, said: “How to Be offers a unique perspective into the lives of celebrities by using a role reversal process that brings out the star’s deepest truths and most authentic stories. We look forward to building these experiences with Rai 2 and sharing them with viewers across the country.”