Armoza & Sohu Co-Develop New Lifestyle Format

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CANNES: China’s Sohu.com and online streaming service TV.Sohu have aligned with Armoza Formats to co-develop the lifestyle format The Running Show, which was launched in Cannes this week.

The series has been commissioned for its first season in China. The Chinese adaptation will begin production later this month for an early summer air date on TV.Sohu. The half-hour talk-show format has been co-developed for both Asian and international audiences. There are international and Chinese pilots. In each episode, a host goes on the run and is joined by a variety of celebrity guests.

Yi Wang, the development manager of Sohu.com, said: “We are thrilled to have worked on the co-development and the co-production of The Running Show with Armoza, and are looking forward to bringing this original and quirky show to the viewers in China.”

Avi Armoza, CEO of Armoza Formats, added, “At Armoza Formats we strongly believe that progress and creativity are closely related to connecting capabilities between cultures. We pride ourselves on bringing Israeli innovation and creativity to the market, and see our collaboration with Sohu as taking us one step further in creating the next generation of content. We look forward to the launch of The Running Show and to future collaborations with Sohu.”