Armoza Licenses Marry Me Now into the U.K.

CANNES: Armoza Formats’ docureality series Marry Me Now has been acquired by the British production outfit Chalkboard Television.

This marks the ninth territory to license the factual-entertainment format, which has sold into such markets as China, Italy and France. The show watches as a woman who is desperate to get married prepares her own wedding and surprises the groom-to-be with a proposal on the spot.

Mike Benson, the managing director of Chalkboard Television, said, “We are delighted to partner with Armoza on Marry Me Now—a format we believe has the potential to become a huge hit in the U.K. and beyond.”

Avi Armoza, CEO of Armoza Formats, added, “We are thrilled to see this empowering format find its home in the U.K. with Chalkboard, whose expertise lies in creating strong productions of factual and entertainment shows, and we look forward to its continued growth internationally.”