Armoza Formats to Launch Born to Be a Chef at MIPCOM

TEL AVIV: Armoza Formats is gearing up to launch the new prime-time cooking competition Born to Be a Chef internationally at MIPCOM.

Born to Be a Chef, from Productions Déferlantes, looks on as two acclaimed chefs each lead a team of ten talented young cooks. The youngsters are challenged with culinary assignments, and each week the lowest-scoring apprentices have a chance to redeem themselves in a play-off challenge. The format will air on TVA in Canada starting in October. The series has already been commissioned for a second season.

André Provencher, the VP of creation and international development at Quebecor Content, said, “Born to Be a Chef emerged from the Quebecor Content creation team to reflect, purely and simply, the TVA network’s DNA profile. We are very proud to share it now with broadcasters and producers around the world through our strategic partnership with Armoza Formats.”

Avi Armoza, CEO of Armoza Formats, commented, “We’re thrilled to be launching Born to Be a Chef and to be bringing this competition to the international market. This is a cooking competition that takes emotions to the extreme—not only are all in it to win, with both the apprentices and mentors competing to prove themselves—but the element of kids competing heightens the successes and failures and the emotional experience for the viewers.”