Armoza Formats’ Sex Tape Being Adapted in Finland


Nelonen in Finland has commissioned a local version of Armoza Formats’ social experiment Sex Tape, which will be produced by Yellow Film & TV.

Each week, three couples try to fix their relationships with a new therapy. They will film their love life for a whole week—the issues, the intimacy and the sex. They will then meet the other two couples, and under the guidance of a top sex therapist, they will reveal their uncensored tapes to each other.

Most recently, the format aired on the U.K.’s Channel 4, raising the broadcaster to number two in the time slot.

Suvi Oja-Heiniemi, head of entertainment at Yellow Film & TV, said: “It is very rare to produce a show that is not just entertaining but can truly make a difference in the world. Sex Tape is one of these shows. Normalizing sex talk and deepening our understanding of real people’s love lives can really make a change to expectations of relationships.”

Sharon Levi, head of sales at Armoza Formats, added: “Sex Tape is the ultimate social experiment with a 360-degree approach to relationships, providing both depth and edginess in one show that every couple can relate to. We are thrilled to be partnering with Nelonen and Yellow Film & TV to bring this must-see social experiment to the Finnish market.”