Armoza Formats Scores New Deals for Song of My Life

Armoza Formats has inked deals for a Belgian adaptation of Song of My Life and new seasons of the Lithuanian and Finnish versions.

The celebrity music competition will be produced by Tivoli TV in Belgium, while Yellow Film & TV will produce a fifth season of the Finnish version for Yle. A third season of Lithuania’s adaptation is set to air this week.

Song of My Life sees four famous contestants bring their one unforgettable song to the stage. However, no one knows whose song is whose. After each song is performed live, the celebrities must try to uncover which of them is connected to it. At the end of each episode, the contestants and audience learn the touching, emotional stories behind each star’s chosen song.

Song of My Life is a heartwarming show that puts the focus on the power and universality of music,” said Elizaveta Makarova, sales executive for CEE, CIS and Latin Europe at Armoza Formats. “We are proud of the continued success of the format worldwide due to its unique combination of musical performances, guessing game and the innovative way it allows audiences to learn about their favorite celebrities on a deeper level. We look forward to seeing these new seasons and adaptations.”