Armoza Formats Launches The Moves

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Armoza Formats has unveiled The Moves, a new shiny-floor studio dance format.

Putting a feel-good spin on the dance genre, The Moves features everyday people learning some new moves. In each episode, four all-star dance coaches go head-to-head to prove who can provide the best dance makeover. Potential participants showcase their moves for the coaches, who then pick the contestant who has the moves they believe they can work with. In the second half of the episode, their dance makeovers are revealed in front of a live audience, family and friends. The studio audience will decide which coach brought the winning moves. The Moves was first teased at ITV’s Formats Festival in February.

Nehama Cohen, head of development at Armoza Formats, said: “We are pleased to bring a new, positive and fun spin on the dance genre. The Moves celebrates dancing as a natural way of expressing ourselves and our feelings—whether you are 9 or 90, anyone can participate in this format. If it’s for a specific event, out with friends or even alone at home—everybody dances, making this a format that viewers everywhere will easily relate to and enjoy watching.”