Armoza Dating Format to Get American Treatment

NEW YORK/TEL AVIV: Armoza Formats’s Date in Reverse has been snapped up by Loud TV, part of ITV America’s Leftfield Entertainment group, for the U.S.

Date in Reverse looks on as two singles get to know each other by experiencing significant relationship milestones—including a wedding reception and first family gathering—in reverse order before deciding if they ultimately want to go on a first date with each other. The show was originally produced by Israel’s Shenhar Productions and Volley Formats.

Nick Rigg, the president of Loud TV, stated: “Date in Reverse presents a social experiment unlike any other, essentially flipping dating on its head. Acting as a modern ‘crystal ball,’ the series feeds people’s natural curiosity about the future, and we feel it has extraordinary potential in the U.S.”

Avi Armoza, the CEO of Armoza Formats, added: “At Armoza, we always look to provide audiences with fresh shows, and the unique concept brought to life in Date in Reverse does just that. We are thrilled to be partnering with Loud TV on this exciting and unconventional dating format for their key territory.”