Are You Normal?, The Only Way is Essex Adapted in Asia

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LONDON: all3media international has landed a number of format commissions across Asia, including a deal for a local version of The Only Way is Essex in China.

Building on its success in China, the game show Are You Normal? is set for a local treatment in Vietnam. VTV9 commissioned a 52×1-hour version to launch in January 2016. Blue Ocean Communication Advertising Corporation is currently in production on the series.

The real-life soap opera The Only Way is Essex is airing in China on Hunan TV as San Li Tun De Peng You Quan. The 18×45-minute adaptation is produced by Hunan TV, Mango TV and Zhang Hong.

Cash Cab was commissioned by AXN in the Philippines, where a 26×30-minute series is in production by Active TV to launch next year.

Sabrina Duguet, the senior VP of international format sales at all3media international, commented, “As the success of localized versions of international formats continues to build in Asia, the demand for new and innovative ideas from across the world is growing at a fast rate, as proven by this diverse range of new commissions. Innovative and unique formats, particularly those with established success in the global or regional market—such as the huge popularity of Are You Normal? in China—are hot properties throughout the region and we’re looking forward to negotiating and finalizing more new commissions in Singapore.”