TVFORMATS
All3Media International has grown the adaptation footprint of the hit format The Traitors with new deals in Ukraine and Mongolia.
Streaming platform Sweet TV has commissioned the Ukrainian edition. In Mongolia, Hulegu Distribution acquired the format for broadcast on EduTV, Univision and LookTv.
IDTV’s The Traitors launched in the Netherlands in 2021 and has become a format and tape-sales hit for All3Media International. The format has now been commissioned in 30 territories, with more than 50 countries having broadcast the show via tape sales.
Louise Pedersen, CEO at All3Media International, commented, “We are delighted to share The Traitors has reached these milestones, with 30 territories bringing local format versions to screen, over 35 adaptations commissioned and over 50 territories broadcasting episodes of The Traitors via tape sales. The Traitors’ rapid global expansion would not have been possible without all our brilliant production and broadcast partners, so congratulations to all! Beyond the screen, The Traitors‘ thriving licensing program features award-winning games, best-selling books and the highly anticipated Immersive Experience.”
