All3Media International Signs Canadian Deal for The Anonymous

All3Media International has inked a deal with Bell Media in Canada to air The Anonymous, the latest reality competition format from Studio Lambert, on Crave.

In the competition format, the players live together, complete challenges and form alliances face-to-face, but at key moments, they have the power to communicate with each other anonymously. They can use their anonymity to say and do whatever it takes to keep themselves safe in the game.

The Anonymous is produced for NBCUniversal in the U.S. It premiered on NBCUniversal’s USA Network on August 19. It debuted in Canada on Crave on August 19 as well.

“We are thrilled that our great partners at Bell Media are bringing this exciting new show to Canadian audiences,” said Jennifer Askin, senior VP for North America at All3Media International. “Studio Lambert is an expert in delivering addictive, entertaining, edge-of-your-seat competition projects, and The Anonymous is a great addition to their slate. Combining clever casting, never-seen-before challenges and innovative AI, The Anonymous is a gripping high-stakes strategy game that offers intriguing insight into the double lives we live in-person and online.”