All3Media International Lines Up New Versions of The Traitors


All3Media International has signed six new format deals for idtv’s The Traitors, taking the total number of local versions to 20.

Portugal marks the latest territory to adapt The Traitors, launching the local treatment, Os Traidores, on SIC. Produced by Shine Iberia, the first episode won its time slot with a 19 percent share.

A local version has also been ordered in Greece for ANT1, with Silverline Media Productions to produce. Hungarian broadcaster RTL commissioned a local treatment. In Israel, The Traitors has been commissioned by Keshet, with Fremantle’s Abot Hameiri producing. A Swedish version has also been commissioned, along with a new version in an unannounced territory.

The Traitors has already been ordered or adapted in a host of territories around the world, with local versions on the way in Germany (RTL), Finland and Denmark (TV2). A Spanish version recently debuted on HBO Max, and a local version is set to air on Three in New Zealand.

Second seasons have been commissioned in Flemish-speaking Belgium (VTM), French-speaking Belgium (RTL TVI), France (M6), Australia (Network 10), the U.K. (BBC One), the U.S. (Peacock) and Norway (TV2).

Jasper Hoogendoorn, creative director at idtv, commented, “We’re incredibly proud to see our original format heading to even more new territories. This twist-laden psychological adventure is perfect for local adaptation, delivering a reality show that grips audiences and creates as big a buzz as any scripted drama. We’re already on our third season here in the Netherlands and can’t wait to see more mind games begin in these latest adaptations. With its appeal now proven in so many territories and multiple second seasons in development, The Traitors is sure to carry on going from strength to strength globally in the hands of the All3Media International team.”

Nick Smith, executive VP of formats at All3Media International, added, “We’re delighted to see six new territories around the table as The Traitors reaches the milestone of 20 local adaptations. idtv’s highly adaptable format has not only notched up an impressive number of international versions in just two years, it has also succeeded in truly capturing the public’s attention wherever it airs, leading to most broadcasters already commissioning second seasons. Many viewers are looking for more depth and substance in their reality shows, and The Traitors really taps into that ‘intelligent reality’ trend, delivering an addictive game of deception, skill and trust that keeps the audience guessing until the very last episode.”