Keshet 12 Readies Deal With It! Reboot

Keshet 12 in Israel has commenced production on the hidden-camera game-show format Deal With It!

After a six-year hiatus, Deal With It! was recommissioned for a third season by Keshet 12 in January. Production was put on hold when Israel went into lockdown early in March. United Studios of Israel will again produce the new series, hosted by comedians Adi Ashkenazi (What’s This Nonsense?) and Avi Nussbaum (Night Club).

In Deal With It!, unsuspecting members of the public are secretly recruited to prank their unwitting companion for cash. Contestants must follow the presenters’ instructions—given through an earpiece from a secret control room nearby—to pull off the prank without being exposed.

Kelly Wright, Keshet International’s senior VP of distribution and new business, said: “Following the phenomenal success of the format in Italy on Nove and in Mexico on Televisa, we are really looking forward to welcoming Deal With It! back to Keshet 12. There is a real desire for shared campfire viewing here in Israel at the moment, and we’re confident that this new series will have families laughing out loud together in their sitting rooms.”

Wright adds, “Deal With It! is already one of our bestselling entertainment formats, so it’s exciting to see that it is flexible and scalable to the current production limitations being experienced around the world at the moment. The out-of-studio, hidden-camera element makes Deal With It! a fresh, fun and cost-effective format to produce that also offers exactly the kind of shared entertainment so many viewers are looking for right now.”