Armoza Formats Launches Beat the Grid

Armoza Formats is launching Beat the Grid, a new interactive game show that uses CGI technology to turn a simple set into a big shiny-floor format.

Created in partnership with Gamechanger, the format is well-suited to the current production climate, as it requires only a small crew and set and is cost-effective. The game show brings a giant battle-of-minds to life as one contestant fights against millions of viewers. In each round, the contestant must find the answers to a question on a giant grid—some are right, some are wrong. Contestants must find a minimum number of correct answers in order to beat each grid. From 1×1 until 6×6, the grid keeps getting bigger, and so does the potential cash prize because the more correct answers you find. After 10 seconds, viewers playing from home can join in for a chance to take their answer and take the money.

Nimrod Harel, co-founder and CEO of Gamechanger, said: “We have seen a shift in the TV industry: budgets are getting smaller but the need for an expensive look is in higher demand so we have developed a technology that overcomes this. Our partnership with Armoza Formats was so natural; they immediately understood our strive to change the game and embraced it, taking Beat the Grid, our first collaboration, to the next level.”

Michal Itzhaki, head of content partnerships at Armoza Formats, added: “We are thrilled to launch this innovative show which is a result of our creative collaboration with our talented partners at Gamechanger. By combining our knowledge of the international industry with the unique technology and creativity of Gamechanger, we created a highly entertaining game show for a fraction of the cost—something that is greatly needed in these times.”