Fuji Television Game Show Optioned in Denmark

VS School the Ultimate Hide and Seek, a game-show format from Fuji Television Network, has been optioned in Denmark by Fremantle’s Strong Productions.

The format is based on a segment from Fuji TV’s weekly variety show New Key.

Ryuji Komiya, head of international distribution (unscripted formats), said: “Since the launch of VS School in 2023 in the global market, we have received considerable positive feedback on this format. The format offers a creative, television-oriented adaptation of the widely recognized game ‘hide-and-seek,’ highlighting collaborative teamwork among participants. We look forward to collaborating with Strong Productions and anticipate the innovative contributions they will bring to this format.”

Sune Roland, CEO at Strong Productions, added: We are always focused on finding original formats that can be adapted for our local market. VS School the Ultimate Hide and Seek is an excellent example of a show that has performed well locally already but includes all the right ingredients to work in other markets too. Apart from standing out visually in the storytelling, the celebrity twist combined with an event feel makes us believe that there is a lot of potential for this show in Denmark. We are very excited about teaming up with the amazing team at Fuji TV to make this irresistible for a Danish channel.”