Netflix has revealed a new competition series, The Golden Ticket, inspired by the world of Willy Wonka.
Eureka Productions (The Mole, Dating Around, TwentySomethings Austin) is producing the series, which invites lucky contestants to enter Wonka’s Chocolate Factory. Only players who find a coveted golden ticket will gain entry to the factory, and only those who can adapt, strategize and withstand the unknown will make it through.
Set inside a retro-futuristic dreamscape, this high-stakes social experiment will challenge players not just physically but mentally as they navigate games, tests and temptations designed to probe their instincts, resilience and ability to thrive in chaos.
“We are thrilled to bring the magic of the Chocolate Factory to life like never before,” said Jeff Gaspin, VP of unscripted at Netflix. “This one-of-a-kind reality competition blends adventure, strategy and social dynamics, creating an experience that is as captivating as it is unpredictable. For the first time, a lucky few won’t just have to imagine the experience—they’ll get to step inside the factory and live it.”