The Masked Singer Heads to India

O4 Media, MBC Korea and Arré Studio have struck a deal to bring The Masked Singer to India.

The companies have entered into an exclusive option agreement, which will see Arré Studio developing a localized treatment of The Masked Singer for the Indian market.

“It’s awesome to be partnering with MBC Korea and Arré Studio to bring The Masked Singer to India,” said Gary Pudney, founder and managing director of O4 Media. “The format’s success across the globe speaks to its universal appeal, and we believe that Indian audiences, with their passionate love for music, will embrace the title with the same enthusiasm.”

Haewon Chin, director of the OTT global business team of MBC, said, “We are excited to collaborate with O4 Media and Arré Studio to bring The Masked Singer to India. The show has demonstrated its ability to transcend cultural boundaries, and we believe that the vibrant and diverse Indian entertainment landscape is the perfect home for the next chapter of The Masked Singer.”

Namit Sharma, CEO of Arré Studio, added, “At Arré, we believe in creating entertainment that will become part of pop culture, and The Masked Singer is a format that has delivered on this in most territories. It is a phenomenal combination of music, celebrity, mystery and humor. It’s a show that engages the audience as much as it entertains them. We are proud that this is our first international format option, and there are many more to follow. ”