Yellow Bird UK Options Spotify Untold Tell-All

Yellow Bird UK has optioned the screen rights for Spotify Untold (Spotify Inifrån), a book written by Sven Carlsson and Jonas Leijonhufvud about the rise of the music streaming platform.

Spotify Untold, which is currently in development for a limited series, will follow Spotify’s journey into the U.S. market as its Swedish founders find themselves up against Steve Jobs and aligning with Napster founder Sean Parker. The show aims to tap into the cut-throat and rapidly evolving tech industry.

Spotify Untold will be developed and produced by Yellow Bird UK, a Banijay Group company. The rights for the series project, for which Carlsson and Leijonhufvud will consult, were sought from Eleonoora Kirk at Bonnier Rights.

Berna Levin, executive producer for Yellow Bird, said: “Spotify Untold is the ultimate tale of achieving the impossible and unimaginable. A modern-day David vs. Goliath set in the dynamic arena of the music industry, this is the true story of youth challenging the establishment. With reality trumping fiction at every turn, we will explore one of the greatest and most surprising technological advancements of our time.”

Leijonhufvud commented: “We’re very excited. The rise of Spotify is one of the greatest stories to come out of Sweden in the past ten years. It’s a saga of a young founder who came out of nowhere and beat Apple at their own game.”

Carlsson added: “The Spotify story is a drama at the highest levels of tech, music and finance. It’s perfect for the screen and Yellow Bird is the ideal partner, with their strong track record in making Nordic stories come alive on the international scene.”