Warner Bros., DC & Spotify Pact for Podcasts

Spotify, Warner Bros. and DC have aligned for a new multiyear deal to produce and distribute an original slate of narrative scripted podcasts.

Spotify will have a first look at original scripted narrative DC podcasts, including new shows based on the universe of iconic DC characters, among them Superman, Batman and Wonder Woman. The initial slate of projects under the partnership will also tap into Warner Bros.’ broader collection of titles for additional series. The companies will also collaborate to create new programming from original IP.

On the Warner Bros. side, the partnership will be managed through a cross-divisional effort led by Peter Girardi and Robert Steele, who will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform.

“As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB,” commented Dawn Ostroff, chief content and advertising business officer for Spotify. “We could not be more excited to be working with Robert, Peter and the entire Warner Bros. and DC teams to deliver new exclusive stories to the more than 286 million Spotify users.”

“Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we’re continuing to expand that legacy across all types of media platforms for our fans,” said Robert Steele and Peter Girardi, in a joint statement. “Spotify’s deep engagement with its consumers and commitment to prioritizing their podcast vertical makes them an ideal partner in this endeavor. We’re excited to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling prowess to redefine what’s possible in the scripted audio space.”