U.S. Adaptation of Mad Dogs Notches Up Global Sales

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LONDON: The U.S. adaptation of the drama Mad Dogs has been sold into more than 140 countries globally, ahead of its debut on Amazon tomorrow.

Movistar+ picked up the series in Spain, while Modern Times Group acquired the show for Viaplay in Sweden, Norway and Denmark. Further European sales include Finland (Nelonen), Belgium (Telenet), Turkey (D-Smart) and AXN in Central and Eastern Europe.

OSN picked up the series for the Middle East, and Mnet will show it across Africa. Sky bought the drama in New Zealand. Across Asia, buyers include pan-regional SVOD platform HOOQ covering the Philippines, Thailand, Indonesia and India. Viacom’s Colors Infinity licensed the title for India.

The American treatment of Mad Dogs makes its debut on Amazon in the U.S., U.K. and Germany on January 22. It tells the story of a group of 40-something underachievers who gather in Belize to celebrate the retirement of one of their friends. A series of dramatic events unfold, exposing dark secrets, a web of lies, deception and murder. Based on the format created by Cris Cole for Left Bank Pictures and British Sky Broadcasting Limited, Mad Dogs is produced by Left Bank Pictures, MiddKid Productions and Amazon Studios in association with Sony Pictures Television.

Mad Dogs has been a huge hit in the U.K. and there is clearly an equally high appetite for the U.S. series,” said Keith LeGoy, the president of international distribution at Sony Pictures Television. “Mad Dogs is a high-end drama with real global appeal and brings together exceptional talent both on and off screen. Sony Pictures Television has long been producing ambitious, acclaimed and award-winning dramas which sit perfectly on traditional linear channels and new platforms—as demonstrated by the range of partners we have around the world.”