Turkish Drama Brave and Beautiful Sells Across Asia

Eccho Rights has sold the Ay Yapim-produced Brave and Beautiful to broadcasters in Malaysia, Vietnam and the Philippines.

NTV7 in Malaysia, HTV7 in Vietnam and ABS-CBN in the Philippines are the latest channels to pick up the hit drama. The series, which stars Tuba Büyüküstün and Kivanç Tatlituğ, has already sold to more than 60 territories around the world, including a recent debut on Mega in Chile.

“Brave and Beautiful has fulfilled every expectation we had from a powerful producer like Ay Yapim, and the amazing acting talent they assembled,” said Fredrik af Malmborg, the managing director of Eccho Rights. “As well as our traditionally successful Turkish drama markets like LatAm and MENA, this series has also opened doors to a number of newer regions for us.”

Nixon Yau Lim, the head of Asia Pacific at Eccho Rights, added: “The Philippines is the latest country betting on Turkish drama after seeing a growing interest across the region, in Vietnam and Malaysia particularly. This has even worked its way up to China where we have just completed our first deal for a Turkish feature film, as new channels are eager to test out this hugely successful genre.”