Swixer Appoints Exec Producer of Drama & Commercials


Swedish production company Swixer has tapped Giulio Musi as executive producer of drama and commercials as it seeks to expand its drama series, film and commercial production.

Musi will work with production companies and agencies throughout Europe to expand Swixer’s portfolio in TV and film. The Cannes Lion-winning producer’s most recent credit is for producing Humanization (Förmänskligas), which will premiere on January 27 in Stockholm.

Musi graduated from the American Film Institute Conservatory in Los Angeles, under the mentorship of Back to the Future producer Neil Canton. During his time in L.A., he was a script reader for the Sundance Feature Film Department.

In the advertising industry, Musi has worked on campaigns for companies such as Mastercard, ING Group, Unicef and Heineken through advertising agencies such as McCann, Saatchi, Leo Burnett and DDB.

Swixer, founded in 2012 by producer Fatima Lagerås, currently has productions running in Sweden, Iceland, Norway, Denmark, Portugal, Germany, Poland, France and the Netherlands and has several pitches for major international TV productions in the pipeline.

Lagerås, CEO and founder of Swixer, said: “Giulio joining our team is a testament to our commitment to producing high-quality series, films and commercials all around Europe. His hire marks our ambition to grow our slate of productions and show the world why they should produce in our countries of expertise. His strong experience and credits make him a stellar lead for our drama and commercials department and we look forward to welcoming new projects with him.”

Musi added: “I can’t wait to get started on Swixer’s long list of production clients and credits and to bring in more of them. Joining their brilliant team to encourage production in Scandinavia and across Europe is a dream, as I know we have so much to offer producers and brands from all over the world.”