Sweden’s SVT Picks Up Turkish Drama Brave and Beautiful

Eccho Rights has licensed the Ay Yapim-produced drama Brave and Beautiful to SVT in Sweden.

Tuba Büyüküstün and Kivanc Tatlitug star in the series, which has been sold into more than 80 territories around the world. Brave and Beautiful is the latest addition to SVT 2’s popular Turkish drama slot.

Fredrik af Malmborg, managing director at Eccho Rights, said: “Sweden was the first Western European territory to take a chance on Turkish drama, and we hope that the continued success for the genre on SVT continues to inspire more broadcasters in the region. In Spain, Eccho Rights alone has sold over 700 hours of Turkish drama in just one year, and we are sure that this pattern will be replicated across Western Europe as the market continues to open up to Turkish series.”