Red Arrow Invests in Drama Producer Mad Rabbit


MUNICH: Red Arrow Entertainment Group has invested in new production company Mad Rabbit, which will specialize in high-end drama.

Mad Rabbit is a joint venture between Canadian director and showrunner Kari Skogland and Red Arrow Entertainment. Skogland has directed successful dramas such as House of Cards, The Walking Dead, The Americans, Vikings, Boardwalk Empire and The Borgias. Red Arrow Entertainment holds a minority stake in Mad Rabbit and Red Arrow International will distribute the company’s projects globally.

The company board of directors will be chaired by Peter Sussman, who is former Entertainment Group CEO and co-controlling voting shareholder at Alliance Atlantis Communications, and more recently co-founder and executive chairman of film and television financier Aver Media. Development at Mad Rabbit will be led by Elsie Choi, a former development exec for Bruce Willis, whose credits include Fifty Dead Men Walking.

Jan David Frouman, the chairman and CEO of Red Arrow Entertainment Group, said: “Kari and Elsie, together with Peter, are exactly what we look for in partners: smart, absurdly talented and thoroughly likable in every way. We think that Mad Rabbit is a great opportunity for both our global scripted business, and our group as a whole.”

Skogland, CEO of Mad Rabbit, added: “I am thrilled to be embarking on this new venture with such a terrific and well respected group. As a woman I am proud to be part of an emerging voice of diversity in the rapidly changing and increasingly exciting world of content production. The launch of Mad Rabbit couldn’t be better timed.”