Parrot Analytics: The Walking Dead Named Most In-Demand TV Series

Parrot Analytics’ inaugural Global TV Demand Awards named The Walking Dead as the most in-demand TV series in the world for 2018.

The Walking Dead cast members Josh McDermitt and Pollyanna McIntosh and producer Denise Huth were on hand to accept the award at NATPE. “Parrot Analytics owns the world’s largest first-party content consumption dataset, enabling the company to award the most comprehensive global ‘people’s choice award’ ever given to a TV show,” said Wared Seger, CEO of Parrot Analytics. “We’re thrilled to be here at NATPE to announce that The Walking Dead is the most in-demand show in the world.”

Stranger Things was revealed as the most in-demand digital original series in the world for 2018.

“This is the first time a TV series has been bestowed an award on the basis of true demand for that show globally,” said Adriana Cisneros, CEO of Cisneros and board member of Parrot Analytics. “It’s a reflection of how radically content consumption has been impacted by technology. The TV business is now a $500 billion industry and outdated audience measurement systems simply don’t tell the complete story. Parrot Analytics provides the most accurate determination of what content people actually want in an ever-expanding multiplatform world. Global TV Demand Awards is a celebration of those content creators and distributors who are getting it right.”

The Global TV Demand Award winners were determined using Parrot Analytics’ global audience demand measurement system. The research firm captures over 1 billion new data points each day across the consumer activity spectrum, including video consumption (streaming and downloads), social media engagement (hashtags, liking and sharing) and research actions (reading about shows, writing about shows, etc.).