Onza Distribution Sends Payback to Uruguay

Onza Distribution has sold the International Emmy Award-winning telenovela Payback (Oro Verde) to Canal 4 in Uruguay.

The TVI series stars Diogo Morgado as a man who returns home with a false identity after being missing for years with the goal of avenging his family’s death. His plan becomes more complicated when he runs into his first love, who also happens to be the daughter of the person who murdered his family.

Payback debuted on Canal 4 in late December and reached an average share of 41 percent during its first broadcast month.

“We are very satisfied with the reception Payback is receiving,” said Mariano Mosca, head of marketing and content strategy at Canal 4. “It’s a great telenovela that has surprised audiences with both great production values and a story that is captivating right from the start. Since premiering in December, it has had great results on the channel. We are very happy to have opted for this production from TVI and Onza, as it shows that Portuguese telenovelas can excite our audience the same way a Turkish telenovela can—or even more so.”

“The excellent reception in Uruguay by a telenovela like Payback reaffirms how important the Latin American market is for us,” added Carlos Garde, general manager of Onza. “Payback had been released with great success in Latin America, in Brazil on channels like Bandeirantes and on platforms like Globoplay. Before that, it had traveled not only to European countries like Poland and France, but to more complicated territories such as the Middle East (UAE, Lebanon, etc.). We have also sold it to African countries such as Algeria, Morocco and Angola, and even Asian countries like China. It’s clear that Portuguese telenovelas have universal characteristics that allow them to travel easily and interest a large number of viewers from all continents and cultures.”