O4 Media has completed a third consecutive sale of Korean content to the Pakistani OTT platform Urduflix, this time for the KBS title Healer.
“The appetite for Korean content in Pakistan is obviously growing, and we are more than happy to be working with the O4 Media team again to satisfy this demand,” said Syed Farhan Gauher Zaidi, CEO of Emax Media and Marketing.
Gary Pudney, founder and managing director of O4 Media, added, “To strike a third deal within a year for Korean content into Pakistan is wonderful and indicative of the strong relationships we are fostering with both territories. Earlier in the year, I mentioned we’ve only just begun working between these two territories specifically, and the ball is well and truly rolling now.”
“We are excited with this opportunity to deliver our action-packed romance drama to Pakistan,” said Woomin Kim, head of international business at KBS Media. “We believe this is just a beginning, and we are ready to better serve and entertain local audiences with our shows.”