NBC & Hulu to Share Streaming Rights for This Is Us

May 3, 2017 Kristin Brzoznowski
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Twentieth Century Fox Television Distribution has set a co-exclusivity deal with Hulu and NBC Entertainment for the breakout hit This Is Us.

The deal covers all current and past episodes of the critically acclaimed NBC series. Hulu subscribers and NBC viewers who authenticate to their MVPD can view episodes on Hulu and the apps and websites of both NBC and their MVPD.

This Is Us was the number one hour-long series on U.S. broadcast networks with adults 18 to 49. As of January 2017, 72 million total viewers have viewed the first ten episodes in some fashion on all platforms.

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”Dan Fogelman’s This Is Us is an extraordinary series that grew in viewership throughout its acclaimed first season, and we think it has the potential to expand its audience even further,” commented Fox Television Group Chairmen and CEOs Dana Walden and Gary Newman. “This groundbreaking deal offers unprecedented access to consumers on multiple platforms, from Hulu to the apps of our network partner NBC, creating an opportunity for viewers to find, catch up and experience again every incredible episode. It’s an exciting deal which is a ‘win’ for all our companies but for fans of this fantastic television show most of all.”

“It was important to NBC that This Is Us be accessible to as many rabid fans as possible as it continues to grow,” said NBC Entertainment Chairman Robert Greenblatt. “We’re extremely pleased that this combination of platforms—Hulu and the apps of both NBC and (authenticated) on-demand providers—makes all episodes available in a way that hasn’t been done before. This deal sets a new precedent, and we’re thrilled that our partners at Fox and Hulu had the same goals in mind.”

“With its authentic and emotional storytelling, This Is Us has transcended the modern broadcast television drama,” said Craig Erwich, the senior VP and head of content at Hulu. “It’s a show that clearly resonates with our viewers, and we are very happy that Hulu is its exclusive subscription video on demand home.”