Mistco Extends Pact with Russia’s ivi

Mistco has extended its partnership with the Russian VOD service ivi for a pair of Turkish series in its catalog.

Per the agreement, the drama Hold My Hand and the crime drama The Circle will be available on ivi. They will join such Turkish titles as detective series Filinta and historical dramas Dirilis: Ertugrul and Payitaht Abdülhamid on the platform.

Ayşegül Tüzün, Mistco managing director, said: “We are very happy that two of the best series will be screened in a high-potential region like Russia. I believed this wonderful partnership will continue for many years.”

Anna Linkova, ivi’s content marketing director, said: “We’ve started working with Mistco recently, and we are happy to provide our viewers with convenient access to watch their favorite Turkish TV series. Our partnership is an important step to expand the opportunities of ivi viewers because now they can watch Turkish content, not through pirated resources, but legally, in good quality and with professional voice acting.”