MIPTV Video: German Drama Series Going Global

NEW YORK: Executives from ZDF, ZDF Enterprises, UFA Fiction and RAI spoke about the power of German drama at home and abroad in a MIPTV panel moderated by World Screen’s Anna Carugati.

The session, Beyond the Hype: German Drama Series Going Global, was part of MIPTV’s Focus on Germany strand. It featured Benjamin Benedict, CEO of UFA Fiction; Fred Burcksen, executive VP and COO of ZDF Enterprises; Susanne Müller, executive director of feature films at ZDF; and Guido Pugnetti, the head of marketing and TV product management at RAI Cinema.