MIPCOM Spotlight: Viacom18/IndiaCast Media Distribution

Viacom18/IndiaCast Media Distribution has launched a series of new programs this year, including Sons of Lord Ram & Sita.

The drama unearths the virtues of Lord Ram and Goddess Sita through the lens of their sons and narrates how the children become instrumental in bringing their estranged parents together.

The Accidental English Teacher is about an illiterate young army widow who is offered a job teaching English in a small village school, which gives her a chance to educate herself. Web of Love traces the journey of three individuals whose lives are entwined in one marriage.

“Viacom18 has always been a pioneer in presenting strong and socially relevant concepts and has grown leaps and bounds with its engaging storylines,” says Debkumar Dasgupta, senior VP and business head, syndication.

He adds, “While our content is symbolic of the core culture and diversity of India, our approach has always been global.”