Madd Entertainment Titles Go Global


Madd Entertainment has inked sales deals across CEE, CIS and Africa for its summer slate, which includes the hit Turkish dramas The Family, Wild Heart and more.

Ay Yapım’s The Family has been sold into Georgia, Kazakhstan, Kosovo, Latvia, Lithuania and Moldova. The NOW series Wild Heart has been picked up in Hungary, Kazakhstan, Kosovo, Macedonia and Serbia, as well as across Africa.

Ay Yapım’s My Wonderful Life, starring Hilal Altınbilek (Bitterlands, Black Rose), has landed in Hungary, Macedonia and Africa. Dirty Laundry, from Medyapim, has found homes in Kazakhstan and Romania.

Blooming Lady, which debuted this year, has reached Macedonia, Kazakhstan, Romania and Serbia. Remember, the Medyapim series about a young man from a poor neighborhood with the ability to remember every detail from his life, will soon air in Macedonia, its first CEE sale.

“It has been a very successful season for us in Turkiye,” said Salmi Gambarova, senior sales manager for CIS, Asia and Africa at Madd Entertainment. “It is extremely rewarding to see our local success translate to international success!”

Alaa Elabasy, senior sales manager for MENA and CEE at Madd Entertainment, commented, “It has been a pleasure to continue our strong relationships with our partners this season and continue to cater to the needs of broadcasters and audiences across the world.”