ITVS GE Appoints North American Licensing Agent for Poldark

LONDON: ITV Studios Global Entertainment (ITVS GE) has named Knockout Licensing as the licensing agent for the period drama Poldark in the U.S. and Canada.

Knockout Licensing will oversee the development of a dedicated Poldark consumer products program. Co-produced by Mammoth Screen and Masterpiece, Poldark made its U.S. debut on PBS’s Masterpiece in June. Set in the late 18th century, the series tells the story of Ross Poldark, who returns to England after having fought in the Revolutionary War.

“We’re delighted to have Knockout Licensing on board as our licensing partner for Poldark in the U.S.,” commented Trudi Hayward, the senior VP and head of global merchandise for ITVS GE. “The show has already generated a huge amount of interest in the market and Knockout Licensing’s expertise in developing high-quality and engaging merchandise programs makes them the ideal partner to bring products to the show’s growing fan base across the U.S. and Canada.”

“Poldark is a beautifully filmed historical drama with compelling story lines and a wonderful cast so the licensing potential is excellent across a wide range of not only contemporary fan-based products but also those that authentically capture the look and feel of Poldark’s world,” said Carole Postal, the president of Knockout Licensing. “Knockout knows the PBS Masterpiece audience well and we are looking forward to working with ITV Studios to create a product range that U.S. fans will love."