Italian VOD Deal for Pair of Starz Originals

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MILAN: Mediaset’s VOD service Infinity has inked a deal with Starz Digital for the exclusive Italian first-window rights for The Girlfriend Experience and Ash vs Evil Dead.

The Girlfriend Experience will be released on the service as a box set on April 11, the day after the U.S. broadcast on Starz. Season one of Ash vs Evil Dead will be made available this spring and the second season will follow the U.S. broadcast, set for later this year. These series join Infinity’s on-demand catalogue of more than 6,000 shows.

Chiara Tosato, Infinity’s director, said: “We are excited to be working with Starz Digital to be the first service to bring these two much anticipated shows to the Italian public. Infinity has become synonymous with the highest standards of quality for our viewers and The Girlfriend Experience and Ash vs Evil Dead are perfect examples of our commitment to quality content.”

Mara Winokur, the senior VP of digital at Starz, added: “Starz Digital is very pleased to be partnering with Mediaset and enabling them to bring these two great series to Infinity for its Italian subscribers. While The Girlfriend Experience and Ash vs Evil Dead differ in their genre and visual style, what they have in common is the highest of quality in premium entertainment value, production standards and performances that Infinity subscribers are going to love.”