Freeform to Offer Digital Binge for Famous In Love

LOS ANGELES: Freeform is making its new series Famous In Love available across digital platforms simultaneously with the linear TV premiere.

Famous In Love, which stars Bella Thorne, will have its linear debut on April 18. The show will be made available the same day across digital platforms, including the Freeform app, Freeform.com, On Demand and Hulu.

Freeform used the same binge-from-the-start strategy for the series Beyond as well. Beyond launched with a full-season binge on digital and premiered as one of Freeform’s most successful series, generating more than 13 million starts across digital platforms to date with 87 percent of bingers finishing the series within one week.

“We promised to deliver great content to our viewers in the way they want to consume it and, coming off the incredible success of the Beyond binge launch, we are excited to follow up on that strategy and launch Famous In Love with a full binge on the night of its premiere,” said Tom Ascheim, the president of Freeform. “Marlene King has created a world that has all of the intrigue, sexiness and wish-fulfillment that is perfect for our viewers who love to binge.”