Endemol Shine Boomdog & A Fábrica Team for Scripted Push

Endemol Shine Boomdog and A Fábrica have joined forces to launch A Fábrica Mexico & U.S. Hispanic, a Mexico City-based content label for scripted storytelling.

A Fábrica Mexico & U.S. Hispanic will focus on developing and producing original Spanish-language scripted content for the respective regions. It is led by Luiz Noronha, CEO of A Fábrica.

Endemol Shine Boomdog’s scripted team, along with its current series and projects in development, will move over to A Fábrica Mexico & U.S. Hispanic. Jerry Rodriguez, who has led the former’s scripted team, will continue to lead operations for the new label, reporting to Noronha.

“The opportunity to get to know and work in the Spanish-language market is invaluable for any producer, and the challenge fills us with a lot of energy,” said Noronha. “We are working on a powerful lineup that ranges from sitcoms to soap operas, bringing together the experience of tremendous talent from both Brazil and Mexico.”

“We have seen a clear desire for high-quality scripted content in the Spanish-language marketplace and that series such as Como Agua Para Chocolate can quickly become overnight successes for major streamers and networks,” said Endemol Shine Boomdog’s group CEO, Alejandro Rincon. “And the team at A Fábrica has shown for years now that they can successfully develop and produce hit scripted programming in Portuguese, and we are excited to join forces with them to launch A Fábrica Mexico & U.S. Hispanic, a new label that will supercharge our scripted efforts in the region.”

Ben Samek, CEO of Banijay Americas, added, “This partnership expands our presence in the scripted content market and underscores our commitment to delivering engaging programming to a massive and ever-growing audience across Latin America and beyond.”

A Fábrica Mexico & U.S. Hispanic will join the Endemol Shine Boomdog Group-fold (part of Banijay Americas), a collection of Mexico City-based production companies led by Rincon, producing many of the top-rated Spanish-language series in both the U.S. and Mexico through its companies: Endemol Shine Boomdog, Banijay Mexico & U.S. Hispanic, Wide Angle and A Fábrica Mexico & U.S. Hispanic.

With the launch of A Fábrica Mexico, Banijay Americas now comprises 11 production labels across North America and South America. In the U.S., it houses Endemol Shine North America, Bunim/Murray Productions, Truly Original, 51 Minds Entertainment and BD4.