Eccho Rights Racks Up New Deals for The Promise

Eccho Rights has secured sales for the Turkish drama series The Promise in new territories across Europe, Africa and LatAm.

Per the new deals, The Promise is set to land in Puerto Rico (Telemundo), North Macedonia (Kanal 5), Hungary (RTL Klub), Albania (DigitalB) and Morocco (2M). Produced by Karamel Yapim, the series first launched in February 2019 on Kanal 7 in Turkey.

The Promise tells the story of Reyhan, who vows to a dying family friend that she will marry his rebellious son Emir and straighten him out. Despite the hostility she suffers from her new family, Reyhan is determined to honor her promise. Reyhan and Emir’s romance grows, but tragedy strikes at the end of the second season when Reyhan dies giving birth to their first child. During the show’s third season, Emir struggles to cope with life as a father, having lost his wife.

Handan Özkubat, director of Turkish drama at Eccho Rights, said: “The Promise continues to be one of our most in-demand properties. Into the third season, we now have over 600 episodes for international broadcast, a hugely valuable asset for channels looking for fresh, long-running content during the pandemic.”