Eccho Rights Places New Turkish Drama in Spain, Albania

Eccho Rights has sold the Turkish drama series My Sweet Lie, produced by O3 Medya for Star TV, to Mediaset España in Spain and to DigitAlb in Albania.

My Sweet Lie follows the story of a father who has only one goal: to spare his daughter from any suffering and disappointment. He hides the fact that his wife left the family and pretends she is doing humanitarian work in Africa. So when a woman shows up at the child’s birthday, she assumes it’s her mother, and everyone decides to play along.

Fredrik af Malmborg, managing director at Eccho Rights, said: “After its launch at MIPCOM we have received great feedback for this series. Clients are open to heart-warming, family-oriented stories like the one at the center of My Sweet Lie.”