DISCOP Dubai Spotlight: GMA Worldwide

A trio of top-rating dramas leads the slate that GMA Worldwide is presenting to international buyers at the market: Heart and Soul, My Korean Jagiya and Impostora.

The first two are prime-time series, while the latter show runs in an afternoon slot. “The goal is to continue making GMA the primary source of quality Filipino content,” says Manuel Paolo Laurena, the company’s senior sales manager. “In general, most viewers—regardless of cultural background or economic class—enjoy stories that they can relate to. These are dramas that focus on real-life experiences, show strong family connections, and portray love and romance. We think dramas and romantic comedies will appeal to buyers in the Middle East because of the enthralling, emotionally driven stories that are loved by young and old alike.”

He adds, “DISCOP Dubai is a perfect opportunity to meet buyers from MENA and hopefully start business in the region.”