DISCOP Africa Spotlight: GMA Worldwide

JOHANNESBURG: The story in the GMA Worldwide drama series Carmela illustrates how physical beauty can be a curse or a blessing.

GMA Worldwide is also promoting My Faithful Husband, which shows how love can be restored after infidelity and betrayal. Then there is Beautiful Strangers, focused on true friendship and trust. “GMA’s dramas are written using universal themes such as love, revenge, coping with tragedy, adolescence and the like,” says Roxanne Barcelona, the company’s VP. “These themes are interwoven with Filipino culture and values, resulting in dramas that our viewers, local and foreign alike, can relate to. GMA’s dramas attract not only Filipino viewers but international viewers as well. We find that during markets, our clients always request dramas with traditional themes.”

“The final quarter of 2015 is geared toward two main goals: to surpass our sales targets and to prepare the groundwork for 2016’s sales efforts,” says Barcelona.