CJ E&M’s The Bride of Habaek Sold into 20-Plus Markets

CJ E&M’s new romantic fantasy series The Bride of Habaek, also known as The Bride of Water God, has been licensed into more than 20 countries across North and South America and the Asia Pacific.

A spin-off of the best-selling comic, The Bride of Habaek stars Nam Joo Hyuk and Shin Sae Kyeong. The series premiered on July 3 in Korea, where new episodes will debut every Monday and Tuesday at 11 p.m. Within 24 hours of its original broadcasts in Korea, the show will also be shown on the regional channel tvN Asia across the Asia-Pacific region and on the streaming platform DramaFever across North and South America. It is also available through iflix in Southeast Asia and the Africa region; Viu in Hong Kong, Malaysia, Indonesia, Singapore and the Philippines; KKTV in Taiwan, iQiyi in Taiwan, Friday Video in Taiwan and ChocoTV in Taiwan.

“We are very excited to finally air The Bride of Habaek as it has been highly anticipated worldwide with the hottest star cast and fantasy storyline,” said a CJ E&M official. “Premiered on July 3 in Korea, the drama ranked first among all cable channel programs in the same time slot to meet viewers’ expectations.”