Calinos’ Forbidden Fruit Finds Success in LatAm

Forbidden Fruit, a Turkish drama series distributed by Calinos Entertainment and produced by Medyapim, has continued to prove its popularity in Latin America since its debut on TVN in Panama in 2020.

The series’ fifth and most recent season is slated to premiere in Panama in the near future. Mexico became the second country in LatAm to present the series, which airs under the title Pecado Original on Imagen Televisión. Forbidden Fruit has also bowed on Latina Televisión in Peru and Telefuturo in Paraguay.

Ecuador, Puerto Rico and Chile are set to be the next countries in Latin America that will air Forbidden Fruit.

Erick Pulido, head of content and programming at Imagen Televisión, said: “After a few seasons, most long-running Turkish dramas lack new life to keep the audience engaged, but Forbidden Fruit keeps finding new ways to reinvent itself, season after season, which is why it continues to perform as well as it does.”

Hector Arosemena, director of content and marketing director of TVN in Panama, said: “Forbidden Fruit has been the revelation in the Turkish series of the last year in Panama. It has represented an increase in a younger audience for us and also a loyalty reinforcement of older audiences. The mix of classic drama with modern elements and the charisma of its female leads make this one of the best titles in recent years for our TV channel.”

Luis Guillermo Camacho, head of content and programming at Latina Televisión, said: “Forbidden Fruit came to conquer the Latina Televisión soap opera block with a story that narrates how wealth, business and power can completely change people’s lives. After an intense launch campaign at the level of marketing, public relations, promotions and programmatic strategy, Fruto Prohibido is positioned in the afternoon as the most-watched soap opera at the national level.”

Duda Rodrigues, LatAm sales director at Calinos Entertainment, said: “While 2021 was a great year for Forbidden Fruit in Turkey and all continents where it was sold, we are certain that 2022 will be an even greater year for Forbidden Fruit.”

Jose Luis Gascue, executive VP and head of worldwide sales at Calinos Entertainment, said: “2022 is the year of Forbidden Fruit. The show will be broadcasted on the most prestigious channels in LatAm, whose programming performances are always a reference for success.”