BBC First Rebranding in the Netherlands

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BBC Studios will be rebranding its drama channel BBC First in the Netherlands to BBC NL on May 15.

BBC NL will continue to provide Dutch audiences with the same British dramas they watched on BBC First, fully localized with subtitles. To mark the launch of the rebrand, season five of Miss Scarlet will be premiering on May 15.

The debut of season five of All Creatures Great and Small will follow on May 21. Other new premieres throughout May include season three of Beyond Paradise, season 17 of Murdoch Mysteries, season 14 of Call the Midwife, season three of The Chelsea Detective, season two of Darby and Joan and season 28 of Silent Witness.

“We have had a fantastic response to BBC First over the past decade, consistently ranking as a top ten channel,” said Bram Husken, senior VP and general manager of Benelux and the Nordics at BBC Studios. “We believe that there is an opportunity to bring our world class storytelling to an even wider audience. Evolving to BBC NL articulates to audiences that this is a service curated specifically for the Dutch audience, with a bespoke programming lineup of some of BBC Studios’ most popular and well-nurtured brands, available with Dutch subtitles. There’s never been a better time to come to us and see the best of your British neighbors.”