Banijay Brands to Represent Rogue Heroes

Banijay Brands, the commercial arm of Banijay, has been tapped to represent a range of commercial rights for Rogue Heroes.

Created by Steven Knight (Peaky Blinders, Taboo) and produced by Banijay UK’s Kudos, the series centers on an eccentric young officer who is hospitalized after a training exercise gone wrong. Banijay Brands will launch an international licensing program for the show.

Rogue Heroes, known as SAS Rogue Heroes in the U.K. market, stars Jack O’Connell, Connor Swindells, Sofia Boutella and Dominic West, among others. Joining in the second season are Gwilym Lee (The Great, Bohemian Rhapsody) and Con O’Neill (Happy Valley, Our Flag Means Death). Season two has begun filming.

The series is distributed internationally by Banijay Rights. Season two is being directed by Stephen Woolfenden (Outlander, Willow), with Stephen Smallwood (The Serpent, Patrick Melrose) producing.

Owain Walbyoff, chief commercial officer at Banijay, said: “With breathtaking cinematography and beautifully crafted characters, SAS Rogue Heroes is a visually powerful show that lends itself perfectly to a broad range of products and activations. Banijay Brands has extensive expertise in driving the commercial performance of our shows, and we are delighted to add Steven and Kudos’ brilliant creation to our portfolio.”

Martin Haines, joint managing director at Kudos, added: “Viewers worldwide have connected deeply with Steven’s storytelling, and this has opened the door for the exploration of products and experiences for audiences to enjoy beyond the screen. With our second series on the horizon, there is so much more to come for SAS Rogue Heroes fans and I look forward to seeing how the brand evolves further in this way.”