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Bad Wolf Working on Drama Inspired by ’90s British Vogue


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Bad Wolf is prepping a new drama series conceived by former British Vogue editors Alexandra Shulman and Fiona Golfar that tells the story of the ’90s through the lens of a British monthly fashion magazine.

Titled Gold Dust Nation, the series shines a light on a period of time when the world was turned on its head. It will focus on the lives of a collection of characters working in the sphere of an internationally famous fashion magazine—photographers, stylists, journalists, PRs, hairdressers, designers and interns in a pre-digital world.

Shulman and Golfar worked on British Vogue for 25 years. Shulman was Editor-in-Chief of British Vogue throughout this time, and Golfar was Editor-at-Large.

Bad Wolf recently produced the hit Sky series A Discovery of Witches and is currently filming the first of two seasons of His Dark Materials for the BBC and HBO.

Shulman said: “It’s wonderful to have the opportunity to bring to life the realities of the world of fashion publishing in a series that will have total authenticity. We will be able to showcase the real issues and real stories that occur when you combine huge creativity with human emotions and dilemmas set in a backdrop of the changing times of recent history.”

Golfar said: “It’s very exciting to have the opportunity to be working with Bad Wolf to bring to life a world we know so well. At the heart of it, our show is about a group of people finding their place in this world of perceived glamour. It is a show about love and loyalty, treachery and creativity, beauty and body image. Can these co-exist when there is so much at stake in the highly charged world of fashion magazines? Between us, Alexandra and I have seen it all, from the boardroom to the bedroom, there is never a dull moment in the world of fashion.”

Bad Wolf’s Jane Tranter added: “Alexandra and Fiona’s brilliance is that they have captured the mood of a country pivoting on its heel and heading for one on the most dynamic and contentious periods of British cultural and political history. The creativity, flair and irreverence that made them such a force in the publishing world runs through every ounce of Gold Dust Nation.”








About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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